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Are you falling for the Motivation trap?
The Motivation Trap by Andrew Cooke, Growth & Profit Solutions Why motivation alone is not enough, you need more… Imagine what would happen if your favorite football team took the field and the...
View ArticleLeadership versus Management
Leadership and management may complement each other, but they are very different Most people use the words “management” and “leadership” interchangeably and usually only distinguish between the two by...
View ArticleThe 7 Ps – Seven Questions for Growing Your Business
How you can improve employee commitment and engagement demonstrate respect. When you are looking to grow your business there are three steps involved: firstly, determining what your business will look...
View ArticleLand Mines vs. Gold Mines
How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems...
View ArticleWhy Reducing Customer Churn is Important
How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your...
View ArticleUsing the Value-Price Seesaw to Make More Money
“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a...
View ArticleWhat Do You Think?
by Andrew Cooke, Blue Sky GPS In an interview with the New York Times, Bill Marriott, chairman of the Marriott Hotel Group, shared this useful piece of advice. He explained that as a young officer in...
View ArticleProfit From Constraints
When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity. Companies often look at the...
View ArticleHow to Cut Costs Without Drawing Blood
Six ways to use money and assets effectively When times are hard, and business is slower, harder to get, and less certain, many companies engage in slashing costs. And they go for that which is most...
View ArticlePeter Drucker on Marketing
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “Because the purpose of business is to create a customer, the...
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